Web developer focused on the part of e-commerce that actually moves the needle: code that converts.

I've been building for the web for nine years — eight of those deep in WordPress, the last four specialized in Shopify. My work sits at the intersection of two things most developers treat separately: technical execution and business outcomes.

I started in agency work in Venezuela, where I led the web and servers area at Florida Global University, managing 40+ sites and the hosting infrastructure behind them. In December 2018, I moved to Colombia and continued building — full-cycle Shopify development at CodeBulls, custom WordPress and Shopify projects at Antpack, and today I lead web development at All In Advertising, where I ship custom Shopify themes and complex WordPress builds for clients ranging from small concept stores to industrial B2B platforms with enterprise customers.

In parallel, I run Verlezza Labs — a Shopify app studio where I design and ship apps merchants actually use. This isn't a side project for show; it's how I stay sharp on the platform from the inside out, beyond what theme work alone can teach.

Outside of my agency role, I take on selective freelance projects for founders and teams who need a developer they can trust to deliver clean code, hit deadlines, and think about business impact — not just tickets.