Available for select projects

I build Shopify and WordPress
sites that don't just look good —
they sell.

9+ years turning technical execution into business results for e-commerce founders, marketing teams, and agencies.

Connect on LinkedIn 8+ Yrs WordPress 4+ Yrs Shopify
Roberto Verlezza

02 · What I Do

Specialized work for businesses serious about their e-commerce

Shopify Development & Custom Themes

Build conversion-driven Shopify stores from scratch — custom themes, complex catalogs, multi-currency, B2B/trade accounts, pixel-perfect Figma implementation.

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WordPress & WooCommerce

Custom WordPress builds and WooCommerce stores — from LMS platforms to industrial B2B catalogs with custom quote systems. A real WordPress dev, not a plugin assembler.

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Performance & Core Web Vitals

Audit, refactor, and measurable speed gains on Lighthouse and Core Web Vitals. Slow stores lose conversions — we fix that.

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03 · About

Roberto Verlezza

Code that converts.

I've spent nine years building for the web — eight in WordPress, the last four in Shopify. My focus isn't just clean code; it's the technical execution that turns visitors into buyers.

Today I lead web development at All In Advertising, run Verlezza Labs (a Shopify app studio), and take on selective freelance projects for founders who need a developer they can trust long-term.

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04 · What They Say

Trusted by clients and colleagues

Fantastic developer to work with. Helped a lot with design implementation, content implementation, troubleshooting site functionality and full website builds and designs. Consistent work is key for the projects we work together on, very reliable to work with on deadlines and quality.
N
Nick R.

Multiple Sites SEO Maintenance

Jan 2026

I have been lucky to find Roberto to help me with my Shopify e-commerce. He is very clear when communicating, efficient and quick and most of all, he is proactive and comes up with new ideas to help you achieve your goals. I would recommend him without hesitation.
B
Berta D.

Shopify site support

Jan 2026

Working with Roberto has been a genuinely great experience. We've partnered on several web projects and he brings a rare combination to the table: strong technical skills across WordPress and Shopify, a real sense of ownership over the work, and the kind of consistency that makes collaboration easy. Whether it's implementing a custom design, fixing tricky site issues, or building a site from scratch, the result is always polished and on time. I trust his work without hesitation and recommend him to anyone looking for a serious web developer.
R
Rafael Osorio

Web Projects Partner

May 2026

Working with Roberto on the development of Edukativapro was a flawless experience. He stands out for his clear communication and total commitment to deadlines. He tackled complex technical challenges with elegant solutions that improved our conversion and user experience. It's rare to find someone who combines technical execution with such sharp business thinking. Roberto is, without a doubt, our first choice for any future development.
C
Carlos Martins

Co-Founder, Edukativa Pro

Feb 2025

Got a project that needs a developer who actually delivers?

Let's talk about what you're building.